Privacy Policy

This privacy notice explains in clear language, how Abrams & Chronicle Books Ltd uses the personal information we collect either through using our website or in any other way, electronically, verbally or in writing.

• Data controller
• Basis for collecting your data (Lawful processing)
• Marketing
• Recipients of data and data transfers
• Sensitive Information
• Categories and type of Personal Data collected
• Retention policy
• Your Rights as a data subject

Data controller
Abrams & Chronicle Books Ltd, is a data controller and the company can be contacted by email at or telephone number +44 (0) 20 7713 2060

On what basis do we collect and process your data? (known as lawful processing)
Data Privacy law defines the basis by which we can lawfully collect and process personal data. For our data processing purposes, we have determined that our lawful basis for the collection and processing of your personal data is with your consent. You are free to withdraw your consent to us processing your data at any time and can do that by contacting us at

Abrams & Chronicle Books Ltd undertakes marketing activities in order to inform current and potential buyers of products we supply which we think will be of interest to them. The key purpose of this marketing is to develop our customer base, raise product awareness and grow our business.

We conduct direct marketing in accordance with the Privacy and Electronic Communications Regulations (PECR) 2003. In order for us to comply with the PECR and the General Data Protection Regulations we collect the consent of data subjects. In providing us with consent to receive direct electronic marketing, you will have the ability to object and opt out of further marketing at any time. This is a simple operation and requires you to select the ‘Opt Out’ or ‘Unsubscribe’ link at the bottom of the email. We will record your consent and any withdrawal of consent for reference and audit purposes. We utilise Mailchimp as our platform to manage the distribution of newsletters and marketing communications. You can view Mailchimp’s privacy policy here

Data recipients and data transfers
We do not sell any of your personal data to any third party but we share personal data with service providers including but not limited to cloud hosted platforms such as Mailchimp for marketing purposes and email providers. We will also share data with other data controllers we may partner with for prize draws and competitions. We will always inform you with whom we share your data in each instance.
We may disclose your personal data with law enforcement and fraud prevention agencies, so we can help tackle fraud or where such disclosure is necessary for compliance with a legal obligation to which we are subject, in order to protect your vital interests or the vital interests of another natural person, or in connection with the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

Data is transferred within the EEA and the USA. The USA’s ‘Privacy Shield’ data protection framework has been approved by the EU data protection working party to process EU citizen personal data.

Sensitive information
Abrams & Chronicle Books Ltd does not process sensitive data as defined by Article 9 of the GDPR.

Categories and types of data
We collect personal data from you such as your email address during your communications and interaction with us. For example, for the distribution of newsletters electronically and/ or the creation and administration of prize promotions. For some of our newsletters, you have the option to provide your name, company and interests so we can personalise the newsletter for you. We may also collect your address details for postal delivery services in relation to prize draws.

The data we collect is either obtained directly from the data subject themselves or is obtained from sources such as social media platforms, trade shows and events and our website. Please see our Cookie Policy section for information on the data collected by our website. You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise and we will only use that information as we specifically state when you provide it, or as set out in this policy.

Retention policy
The data we collect directly from you is the minimum we require to facilitate the lawful processing described above. Personally identifiable Information placed on our system will be only held in accordance with any legal obligations or for as long as is required for the purpose we collected it or for our legitimate purposes. Typically, this is after prize draws have been fulfilled.

To make our website work properly, we sometimes place small data files called cookies on your device.

What are cookies?
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

How do we use cookies?
A number of our pages use cookies to remember:

• your display preferences, such as contrast colour settings or font size
• if you have already replied to a survey pop-up that asks you if the content was helpful or not (so you won’t be asked again)
• if you have agreed (or not) to our use of cookies on this site

The cookie-related information is not used to identify you personally and the pattern data is fully under our control. These cookies are not used for any purpose other than those described here.

How to control cookies

You can control and/or delete cookies as you wish – for details, see You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Cookies we use are:
_ga | Google Analytics cookie
_gat_gtag_UA_46673585_1 | Google Analytics cookie
_gid | Google Analytics cookie

Data Security
Security of data is provided by the accreditations of our cloud host this includes data backup regimes. We have a process in place to mitigate the impact of any data breach that should occur.

Your rights as a data subject
The regulations provide a number of rights to you as the Data Subject. Abrams & Chronicle Books Ltd is committed to upholding those rights and those applicable to the personal information we collect and process are listed below. In addition to these rights, you have the right to escalate any concern to the Supervisory Authority, which in the UK is the Information Commissioners Office A full and detailed explanation of all rights can be found at

The Right to be Informed – you should be clear about what, why and in what way your personal information will be processed at the time it is processed. This privacy policy sets out that information
Right of Access – you have the right to know what personal information is held, by whom and why.
The Right to Rectification – If the information we have collected and processed is inaccurate or incomplete, you have the right to have it rectified.
Right to Erasure – You have the right to have your personal data erased and to prevent processing in some specific situations.
Right to Restrict Processing – If you contest the accuracy of the personal data we hold, we will restrict the processing of your data until accuracy is verified.
Right to Data Portability – You have the right to move, duplicate or transfer your data easily from one IT environment to another in a safe and secure way.
Right to Object – You have the right to object to profiling and direct marketing
You also have rights in relation to automated decision making.

You also have the right to lodge a complaint with the UK’s supervisory body, The Information Commissioners Office

Third party websites
Our website also makes use of plugins including Twitter, Issuu, Facebook and Instagram, enabling you to view and follow our catalogues, social feeds or share select pages and products via the platform of choice. Our website may contain links to other websites.

This privacy policy only applies to Abrams & Chronicle Books Ltd, so if you follow a link to another website, you should read that organisations own privacy policy.

Changes to our privacy policy
We keep our privacy policy under review and we will place any updates on our website. This privacy policy was last updated in June 2018

How to contact us
You can write to us at this address:
Abrams & Chronicle Books Ltd
161-165 Farringdon Road

You can telephone us on this number:
+44 (0) 20 7713 2060, or email: