The Power of Sprinkles: A Cake Book by the Founder of Flour Shop

Amirah Kassem


Amirah Kassem preaches the power of sprinkles in her wildly creative first book. Inspired by the piñatas of her childhood, Kassem sought to create a cake that burst with sprinkles and candy when she cut into it. Four years later, her food-based installations have been exhibited everywhere from private settings at the Whitney Museum to 64-foot edible hallways at the Brooklyn Museum; while her fondant-free creations have also caught the attention of Vogue, Harper’s Bazaar, and every fashion party in New York City.

Revealing the secret to her sprinkle explosion genius for the first time ever, Kassem helps readers unlock their creativity in the kitchen with 35 different cakes. With photography, illustrations, and a design to capture the glittery rainbow effervescence of both the Flour Shop and Kassem, The Power of Sprinkles will be the spring’s sweetest book.

Creator Bio

New York-based baker and Flour-ist Amirah Kassem is an artist at heart and cake is her medium. She grew up baking and sculpting with her mother in Mexico, where she discovered an appreciation for fine ingredients—and mastered the art of multi-sensory experiences.

Price £17.99
Format Hardback
Publication Date 9 April 2019
Pages 224
Height 232
Width 187
Illustrations 200 colour photographs
Rights Europe, Africa, Middle East, Asia, Central & South America, Caribbean
ISBN-13 9781419737428