Complex Presents: Sneaker of the Year: The Best Since ’85

Complex Media, Inc., Marc Ecko


In 1985, Nike released Michael Jordan’s first sneaker, the Air Jordan 1, and sneaker culture was born. Now thousands of people wait in line at Supreme, and companies throw millions of dollars at LeBron James to keep him in their marketing plans. The trend that saw steady growth for decades with the emergence of sports, hip-hop, and sportswear advertising has exploded into a phenomenon. And no one has watched that phenomenon more closely than Complex.

Sneaker of the Year explores the past 35 years of sneaker culture with the expertise, authority, and passion that only Complex can offer. With vibrant photographs and illustrations throughout, as well as input from some of the sneaker world’s most important voices, this compilation is a must-have for hypebeasts and sneakerheads everywhere.

Creator Bio

Complex is a New York–based media platform that reports on trends in style, pop culture, music, and sports, with a focus on streetwear, sneaker culture, hip-hop, and graphic art. It was founded by Marc Ecko in 2002.

Price £25.00
Format Hardback
Publication Date 29 October 2020
Pages 336
Height 229mm
Width 191mm
Illustrations 150 photographs and illustrations
ISBN-13 9781419745799