Branded Protest: Branding as a Tool to Give Protest an Iconic Face
Ingeborg Bloem, Klaus Kempenaars
Branded Protest is taking a closer look at the arbitrary – odd – relationship between “branding” and “protest”. It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest.
In a time of hyperediation, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication channel. The success of the protest actions are increased by good branding.
This book is a reference tool which will reflect on current protest developments in context with historic relevant protest movements. To show the differences and the common goal. The focus on the different branding tools of each individual protest is divided into main branding tool directions.
For students, educational professionals, brand and graphic design professionals, and a design interested audience.
Klaus Kempenaars is one of the founders of xSITE. Specializing in branding, Klaus can build on a long collaboration with internatioanl companies. Ingeborg Bloem is one of the founders of xSITE. She is a cross-media designer/Art Director with broad experience in the development of brand and communication projects.
|Format||Paperback / softback|
|Publication Date||7 October 2019|