The Design of Words
Francesca Guerrera, Paul Antonio
In our complex media landscape, print and digital interact in ever-more surprising ways; as such, the art of creating robust, flexible, and beautiful layouts for print is more essential than ever. The Design of Words is a comprehensive manual for active and aspiring print designers, editors, and bookmakers, aimed at bolstering design practice with historical insights, tips, techniques, and type fundamentals. Beginning with an analysis of the early technologies that gave rise to mass-produced communications and moving through theoretical approaches to publication, The Design of Words provides both the context for and a practical education in contemporary print design. From conceptualization through layout, production, and distribution, this do-it-all companion provides a basis for tackling every stage of editorial design.
Francesco Guerrera is an art director by profession and maker, photographer, and calligrapher by passion. He is a partner of Milan-based communications agency Le Balene and founder of its Acqua su Marte exhibition space. Previously, he worked at Saatchi & Saatchi, DDB, Arnold Worldwide, Armando Testa, and TBWA / Italy.
Paul Antonio is founder of Paul Antonio Scribe, a London-based studio of calligraphers, hand-lettering artists, and graphic designers working in both traditional and contemporary styles.