The Cute Theasurus

Ethan Jenkins


Let’s be clear: author Ethan Jenkins isn’t campaigning for the total eradication of the word “cute.” He just hopes to provide readers with some equally cute alternatives. In a slight deviation to the format of Roget’s Thesaurus (the synonymic authority since 1851), this book is ablaze with illustrations of unicorns, rainbows and anything pink. If only there was some short, punchy and universal word to describe this particular style of design… Maybe winsome or darling? Dainty or precious? Time to open up The Cute Thesaurus.

The word “cute” – a shortened form of “acute”, meaning shrewd or clever – first appeared in the English language in 1731. Near-300 years ago, it was a far cry from the etymological chameleon we know today. Now “cute” is blurted out in so many contexts, its impact has become forever diluted. On any given day, one might find themselves saying: “this baby is so cuuute I simply cannot!”, “I think that bartenders kind of cute” or “don’t play cute with me.” If you’re guilty of using any (or all) of these regularly, this book will help to claim back your vocabulary. If it’s a friend or family member who needs an articulation intervention, let this essential reading be the first step on their road to recovery.

Creator Bio

Ethan Jenkins is an author, pop cultural writer and illustrator based in Melbourne, Australia. He has previously written The Burger Book, published by Smudge in 2013. In no circumstances would he utter the word “cute” except in the very purest of contexts.

Price £9.99
Format Hardback
Publication Date 5 February 2019
Pages 72
Height 200mm
Width 170mm
Illustrations 60 colour illustrations
Rights World ex US, Canada, Latin America, Asia, Australia, NZ
ISBN-13 9781925811032