Now Try Something Weirder: How to keep having great ideas and survive in the creative business
‘Michael Johnson offers the most generous kind of professional advice: insightful but full of enthusiasm. Designers need cunning as well as inspiration.’ Deyan Sudjic OBE, Director of the Design Museum
‘I’ve always wanted to be a little bit weird. Now a prince of weirdosity has come up with the perfect short guide to the creative life.’ Robert McCrum, bestselling author and former editor at Faber and Faber and The Observer
With 233 (to be exact) hints, tips and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day).Internationally award-winning graphic designer Michael Johnson draws on more than 30 years’ experience (his CV clocks up eight creative posts, three dismissals and the launch of his own business) to share his ultimate secrets to enviable success … who said you should keep your secrets closely guarded?
Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations – and generally gain covetable creative confidence? Sometimes the solution is staring you in the face.
Read this guide to achieving success in a creative career, a must for designers and creatives!
Michael Johnson is a writer, designer and thinker, and founder of world-renowned brand consultancy, Johnson Banks. He has won many sought-after prizes, including seven yellow and one ‘black’ pencil from D&AD. He received its lifetime achievement award in 2017. His books include Problem Solved and Branding.
|Format||Paperback / softback|
|Publication Date||20 May 2019|
|Illustrations||242 colour photographs 52 black and white photographs|
|Rights||Europe (excluding Netherlands, Belgium, Germany, Austria, Switzerland), Middle East, South Africa, Swaziland, Lesotho, Namibia, Botswana and Zimbabwe|