Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication

Henry Hongmin Kim, Steff Geissbühler


If the aim of graphic design is to communicate meaning clearly, there’s an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoingnclear and concise visual communication.

Creator Bio

Henry Hongmin Kim is a Korean-born, US-based graphic designer, educator, and theorist. Currently the global design director at the Coca-Cola Company, Kim was previously associate chair of the Graphic Design Department at the Savannah College of Art and Design (SCAD) in Atlanta, Georgia. While at SCAD, he founded Graphic Design Discourse, a group of designers and educators that reevaluated graphic design history, theory, and methodology. Kim received his MFA from the School of the Art Institute of Chicago (SAIC). He has taught at SAIC, Robert Morris University, and SCAD. He was also a creative director at Pyrrha Studio.

Price £55.00
Format Hardback
Publication Date 2 February 2018
Pages 480
Height 235mm
Width 156mm
ISBN-13 9781616896393