BOOKSHOP OF THE MONTH | Button & Bear


Kicking off 2018, our January Bookshop of the Month is Button and Bear, a children’s bookshop in Shrewsbury owned and run by Louise Chadwick, former director of programmes at BookTrust.

Button and Bear has been designed with children and parents in mind with the goal of getting children interested in books as early as possible. Opening in September 2016 the bookshop also has a café, a gift shop, a breastfeeding area and what can only be described as a magical woodland events space. They run a multitude of regular events including their highly praised Stories & Rhymes in the Woodland (check out their Facebook reviews) and they’ve cemented themselves as a community hub for customers.

We caught up with Louise to ask her a few questions:

1. Congratulations on being chosen as our January Bookshop of the Month! We’ve talked a bit about you and the shop but how would you describe Button and Bear in three words?
Friendly, knowledgeable & unique

2. Where is your favourite spot in the store?
Our hidden woodland room downstairs where we hold storytimes, events & birthday parties. There are no windows & it feels cosy & magical.

3. Where do you like to read?
Everywhere! But mostly when I can lose myself in the book and become part of the story.

4. If you weren’t a bookseller what would you be?
I previously worked for a book charity inspiring people to read focusing on children & parents, which is what I do now through Button & Bear. If I wasn’t a bookseller I would still be out there championing the importance of reading for pleasure & making sure as many children & parents had access to books.

5. Excluding Button and Bear – what is your favourite bookshop?
Tricky to choose just one but I would say that Booka Bookshop in Oswestry is a lovely environment and has brought some great authors to the market town.


Button & Bear can be found at:
28 Castle St
Shrewsbury
SY1 2BQ

Follow them on Twitter, Facebook & Instagram!